This campaign promoting a home tour event for Music in the Mountains featured QR Codes added to print collateral to bring customers to a dedicated event landing page. Utilizing a mobile device optimized landing page allowed the campaign a greater reach, and more flexibility for the viewer. The landing page expanded on the information on the printed pieces, and provided links to the organizations website as well as ticket purchasing options.

As part of their campaign to find a new doctor to join their organization, Sierra Doctors wanted to feature simple printed items, enhanced with a multi-media presentation.

A simple QR Code and web link directs the viewer to a micro-site landing page containing a high quality Flash video which shows what Sierra Doctors has to offer. An additional page on the micro-site provided detail of the position, and links to more information and resources.

View Sierra Doctors Flash video.

This campaign included multiple large banners, catalogs, sales sheets, table signage, and more. The client wanted to ensure consistent branding across a variety of marketing materials, in preparation for a major trade show.

A single source, multi-channel approach fulfilled by Auburn Printers and Integrated Marketing ensured the greatest impact with the least amount of effort on the part of the client. Utilizing a single source allowed them to focus on the product and exhibition details, without the need to coordinate multiple printers and trade show graphic vendors.

Winchester Country Club an exclusive semi-private golf and residential community, located in the foothills of the Sierra Mountains was trying to inform residents in the higher elevations about their Winter Membership. Using a Cross Media Marketing Campaign with an offer of free lunch and a free round of Golf were able to get many respondents to visit their personalized URL and sign up for other valuable offers. Their Cross Media Marketing Campaign featured two separate postcard mailings and a personalized landing page for each person. This allowed them to acquire a 2.8% response rate of the mailing list to visit their page and 88.9% of those who visited filled out the questionnaire and establish themselves in Winchester's Database.

Walk through the Winchester Country Club MindFire Campaign:

• Video
• Click-though

Court Appointed Special Advocates, a children support network, was looking for solutions to get their ongoing message out to the public. The campaign they used featured several different types of print media, including window posters and banners with QR codes, and mobile landing pages. Using an emotional graphic for the call-to-action, passersbys with mobile phones could connect with CASA via their landing page, view additional information, and redirect to Facebook or e-mail to a friend.

American Endurance Ride Conference want to increase their attendance at their annual convention in Reno. AERC added a QR code to their monthly publication to drive viewers to web landing page that contained additional information and photos of the event. The viewers could also connect to the AERC landing page via Twitter and Facebook. AERC will use the web analytics to evaluate how to develop added interest in future events.

Auburn Printers & Integrated Marketing wanted to use some of it's advanced marketing technologies to engage their clients, friends and prospects for this year's  charitable giving in 2011. They were sent a holiday greeting card with a Purl (personalized URL), followed a few days later by an e-mail containing the same information. The campaign also used a Gurl (general URL) through banners, window posters and QR codes as well as social media with Facebook and Twitter.

Clients could log-in to the campaign and vote for one of three choices. Once they voted, they were sent to a thank you page and follow-up e-mail with a link to that charity. Approximately 10 days later a second e-mail was sent to only those clients that did not select a charity to remind them there was "still time to vote." Two weeks later a final e-mail was sent to all clients and prospects announcing the results of the campaign and which non profits would receive the funds. The results were better than expected, 31.8% responded to the landing page and of those, 92.6% completed a short survey updating their contact information.

The very high response rate was achived in great part do to the use of 5 different types of media touches