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Auburn Printers and Integrated Marketing
Toll Free (888) 282-8764
Local (530) 885-9674
What Was New

An ice cold beer & a 2-fer-1 offer . . .
What could be better?

July 2011

Gone to the DogsOk, there may be something better, but they are both pretty important! So in that spirit, we are pleased to present our July Gone-To-The-Dogs Special:

For the entire month of July, 2011 buy one fabulous pen with your name or logo emblazoned on it and get a second one free!

Well, there is a bit of a hitch. . . just order a minimum of 400 pens @ $0.47 each and get 400 free! Any color above is available, all with silver trim. Order quick, supplies are limited ($35.00 set up fee applies).

Contact Jackie at 888-282-8764
or Email Us to order

As for the beer...well you'll have to get that yerself...we don't have a liquor license!

 

A Ruff Year Ahead
December 2010

2011 CalendarDue to overwhelming demand, our 2011 calendars are no longer available. Please check back in December next year to see what 2012 has in store.

Everyone said, "no more horses!"
Ok, so we did rivers, we did trees, we've never done dogs or mice or snakes. So, here it is, 2011 and "We've Gone to the Dogs."

This year's calendar is a compilation of submissions from our team members, friends, and customers that have funny dogs. To get your copy, please stop by the office after December 27th and we will be happy to give you one.

With the new year we are also offering new monthly specials. The website for each month's special is listed on its page in our calendar.

 

Whoever Said that "Size doesn't matter" didn't have an Epson 64" wide format printer
November 2010

Epson GS6000Introducing our new Epson Stylus Pro GS6000

Auburn Printers & Integrated Marketing has just added another non-traditional machine to their print and marketing company. The Epson GS6000 is a 64" wide 8 color wide format printer." I have been waiting for this machine to arrive for months. Not only does it open a whole new market for high quality indoor and outdoor banners, it brings it at a color consistency that is far above any machine on the market today" said Jackie, Emerging Services Manager.

The eco-solvent inks not only are environmentally less impactive than many of the other solvent and die-sublimation inks and it has outstanding longevity on outdoor applications of greater than 5 years without requiring special lamination that usually adds to the cost of the product.

"It is the perfect fit for our company," said Brad Weston. "The synergistic approach we are taking to provide crossmedia support for our clients is outstanding. We can produce offset, digital, web pages, marketing products and now wide format banners that have a consistent branding of color, graphics, and message, all key ingredients to a successful marketing campaign."

 

Jackie WestonEmerging Services Manager Emerges
June 2010

Auburn Printers and Integrated Marketing has acquired a new Marketing and Emerging Services Manager. Jackie Weston has now joined her family and the Auburn Printers team to oversee and develop a new divisions of the company. Jackie comes from a long time printing background, her parents owning the Auburn Printers for the past 25 years. Weston has a multitude of ideas to bring the commercial printing company to a whole new Integrated Marketing level. She has a vast knowledge in marketing and business development from her prior positions in the banking industry. Weston brings a lot of new ideas and new perspectives to the Printing and Marketing industry.

To learn more about Jackie and the future of Marketing at Auburn Printers & Integrated Marketing send her an email or give use a call at 1-888-282-8764.

 

QR Code TshirtIt's all in the Code
June 2010

QR codes have become a useful tool to tie physical media to the Internet, and Auburn Printers and Integrated Marketing is ready.

Whether it's a postcard, brochure, catalog or T-shirt QR codes and a smartphone can bring your message to the world wide web instantly.

For more information on QR codes click here.

To learn how to integrate QR Codes into your Marketing Plan send us an email or give use a call at 1-888-282-8764.

 

More stories
Please view some of our previous "What Was New" stories.

PURLs of wisdom with Mindfire (view release)
January 2009

Auburn Printers & Integrated Marketing is expanding their marketing solutions for their customers with the introduction of Auburn Integrated Marketing. This new approach to marketing and direct mail campaigns includes the use of PURLs, Personalized URLs with customized content for each recipient. The use of PURLs in direct mail campaigns, utilizing solutions by Mindfire, Inc., allows Auburn Printers & Integrated Marketing and their customers greater success with their marketing efforts, including up-to-date viewing data, and an increase in direct mail response.

MindfireFor more information on putting the power of Mindfire PURL Multitouch to work for you and your business, please contact us at (530) 885-9674 or email Email for more information

2009 WRAP Award Winner (view release)
December 2009

2009 WRAP Award WinnerAuburn Printers & Integrated Marketing has been recognized for the 10th year by the Waste Reduction Awards Program (WRAP) administered by the California Integrated Waste Management Board. Not only were they acknowledged for the 10th year but, they are also only 1 of 2 commercial printers in the entire state to receive this prestigious recognition. In addition to their green program and recycling of their own manufactured waste titled, "Think N Green," and their customers' excess paper products, they have also instituted a "Web 2 Print" program.

"The 'Web 2 Print' program eliminates much wasted material by printing only the quantity needed at a specific time for both a company's in house needs but also for their sales channels," stated Vice President Brad Weston. "This program permits instantaneous changes to marketing and sales materials because there is no need to have large amounts of preprinted material which may become obsolete. Not only does the 'Web 2 Print' reduce waste, but more importantly, it adds to a company's bottom line by reducing printing costs to only the quantity required for immediate needs."

Auburn Printers & Integrated Marketing is proud to display the WRAP logo on their products, advertising, and website to publicize their waste reduction efforts for the 10th year.

2010 Calendar Gallops In (view release)
December 2009

2010 CalendarAuburn Printers & Integrated Marketing' annual limited edition calendar is now available. This year's calendar features beautiful photos and artwork of horses and nature. The paper chosen for this year's calendar is 100 % recycled.

Our calendar is available for pick-up at our location at 13020 Earhart Ave, Auburn, California. Please stop by and get yours today. We look forward to seeing you!

New Name, Same Great Company! (view release)
September 2009

It's about time! At Auburn Printers we have been providing marketing and cross media support for dozens of our clients for years. So, when we added one-to-one "Purl" direct mail and web support technology it was time to reflect all of our new services in a brand new name, but we will never get rid of our "inspirational liaison" Prince Perfect.

We are now called "Auburn Printers & Integrated Marketing". So what does the new logo mean to you? Our new services are affordable, scalable, on the cutting edge and a perfect new alternative to help you drive new and existing customers to you. It's the way for you to see and measure the return on your marketing and print investments. For a presentation of these new services and how they can benefit you and your company, Email or give use a call at 1-888-282-8764 to set up an appointment.

We look forward to hearing from you in the near future.

Auburn Printers & Integrated Marketing

Leave an Impression with Promotional Products (view release)
October 2009

Promotional ProductsPromotional Products are a great way to advertise your business and build brand awareness. At Auburn Printers and Integrated Marketing we have expanded our Promotional Products selection and have introduced an all new section to our website. Visit the new Promotional Products page today to see what we can do to enhance the image of your organization, or Email us for more information.

And the winner is . . . (view release)
May 2009

Auburn Printers & Integrated Marketing announces the winner in its drawing for $500 in free printing services. Click the link below to see the winner revealed.

The winner is announced

Putting Printing in a Bind (view release)
March 2009

Book BinderAuburn Printers & Integrated Marketing has just installed a new "860 Sterling DigiBinder," a machine built for the twenty-first century. This versatile machine can bind "soft cover" or "case bound" books up to 2" thick. For short run books it is the perfect addition to support the Canon digital press. It is a workhorse that is ideal for runs from 25 to 2500 books. Combine that with the "auto notching" and advanced hot glue technology it is what our customers have been asking for and Auburn Printers & Integrated Marketing has delivered.

Click here to see the DigiBinder in action!

A New Year - A New Calendar (view release)
January 2009

Auburn Printers & Integrated Marketing' annual calendar is now available. This year's calendar features beautiful photos and artwork of trees and nature. The paper chosen for this year's calendar is recycled and Sustainable Forestry Initiative Certified. This fine art calendar will be a perfect complement to any home or office, and can be yours free.

Our calendar is available for pick-up at our location at 13020 Earhart Ave, Auburn, California. Please stop by and get yours today. We look forward to seeing you!

2009 Calendar
2009 Calendar is now available

Wolfing down lunch (view release)
November 11, 2008

Wolf LunchThe Wolf (101.9 FM) gave Auburn Printers & Integrated Marketing the "Wolf Pack Lunch Attack" on Tuesday, November 11th. The Wolf's extreme team delivered lunch from Buca Di Beppo in Roseville, set it up, complete with checkered tablecloth and served us a delicious Italian Lunch including warm chocolate chip cookies! Yum.

 

7000 New Reasons to Use Auburn Printers & Integrated Marketing (view release)
October 1, 2008

Canon 7000Auburn, CA - Auburn Printers & Integrated Marketing has purchased a new Canon 7000 VP digital press. The Canon 7000 can do full color prints quickly and inexpensively without compromising quality. "We can now finish smaller jobs in hours rather than days." says Brad Weston, owner of Auburn Printers & Integrated Marketing. "Not only can the Canon 7000 do traditional jobs such as flyers or business cards, it can print and address direct mail postcards in one step, saving both time and money."

For digital press samples or for more information contact Auburn Printers & Integrated Marketing at 530-885-9674.

Soft Proofing unveiled (view release)
March 2008

As part of our ongoing efforts to make short runs projects more affordable with faster turn around times, Auburn Printers & Integrated Marketing now offers online soft proofing.

This new system allows you to view your proof, request changes, upload new files and even pay for your order all without having to leave home. Just send us your print job as usual. We'll review the files, then send you a link to your soft proof (an online digital proof) of your job.

This proof is perfect for checking layout and formatting, and approving changes such as type corrections and pagination. Since this is just an onscreen proof, it is not going to show you exactly how your colors will print, so in color-critical situations, you will still want to see a printed proof. For many print jobs, however, soft proofs offer a great low cost and time saving alternative to traditional printed proofs.

Soft Proof
Our soft proofs allow for comments and revisions

Big Impact with Small Press (view release)
December 2007

Our Small Press Department (small format and shorter-run projects) is now on overdrive with the addition of our new Heidelberg Printmaster press.

This versatile press doubles our small press capacity and will make your short run projects even more affordable. It also enables us to expedite your orders to meet the challenge of tight deadlines, while ensuring outstanding print quality.

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Printmaster
Jordan works on our new Printmaster press

2008 Comes into View (view release)
December 2007

Auburn Printers & Integrated Marketing' annual calendar is now available. This year we have teamed up with several local Land Trusts to show off the natural beauty of Northern California. The fine art photos of this calendar will be a perfect complement to any home or office, and can be yours free.

Our calendar is available for pick-up at our location at 13020 Earhart Ave, Auburn, California. Please stop by and get yours today. We look forward to seeing you!

2008 Calendar
2008 Calendar is now available

Auburn Printers & Integrated Marketing Brings Home the Gold…and Silver and Bronze (view release)
January 30, 2008

Sacramento, CA - Auburn Printers & Integrated Marketing of Auburn, received six awards – one gold, four silver and one bronze – for excellence in print production from the Sacramento Printers Association at its 2008 Gallery of Excellence & Printing Week Banquet. "We are proud of our team", said Merrill Kagan-Weston, Owner. "It's an honor to be recognized as a company that produces top quality, award-winning materials". Auburn Printers & Integrated Marketing' winning entries included a Silver award for the Sierra Business Council's "State of the Sierra" business report. The Sacramento Printers Association promotes excellence in print communications and recognizes those who produce the best in print media in the Sacramento region.

For more information about Auburn Printers & Integrated Marketing' awards, please contact us at (530) 885-9674 or email Email for more information.

Auburn Printers & Integrated Marketing Honored with 2007 WRAP Award for Cutting Waste (view release)
October 30, 2007

Sacramento, CA - For outstanding efforts to reduce waste and protect the environment, Auburn Printers & Integrated Marketing, Auburn, CA has been named a winner in the 2007 Waste Reduction Awards Program (WRAP) sponsored by the California Integrated Waste Management Board – the state's leading authority on recycling and waste reduction.

Now in its 15th year, the WRAP awards recognizes businesses that develop progressive and creative programs that reduce the amount of waste sent to landfills by cutting the amount of non-hazardous waste they produce and conserving resources. As a group, this year's WRAP honorees have diverted over 1.8 million tons of materials from local landfills through excellent resource management and recycling and their voluntary waste reduction efforts have saved over $150 million in operating costs.

"Businesses that make the extra effort to put environmentally friendly policies to work deserve our appreciation", said Board Chair Margo Reid Brown. "Auburn Printers & Integrated Marketing has adopted commendable business practices to cut their waste, recycle as much as possible, reuse materials and conserve natural resources. They not only recycle their shop waste materials like paper, cardboard, and plastic and aluminum plates, they recycle all personal waste such as cans, bottles, and paper".

The California Integrated Waste Management Board oversees, manages, and tracks California's 92 million tons of waste generated each year, with California's business sector generating about half of the state's trash. Businesses can have a significant impact on their communities' waste reduction goals by taking proactive steps to reduce what they throw away. The efforts of Auburn Printers & Integrated Marketing, and companies like them, help keep resources and materials out of local landfills and help cities and counties meet state mandates to divert waste.

For more information about Auburn Printers & Integrated Marketing' waste reduction efforts, please contact us at (530) 885-9674 or email Email for more information.

Auburn Printers & Integrated Marketing Celebrates Mascot's 10th Birthday with a Supersizing (view release)
September 12, 2007

Auburn, CA - Auburn Printers & Integrated Marketing has recognized it's distinctive rabbit mascot's 10th birthday by putting him on the road…in a big way. Since his creation (having hopped from the imagination of local artist J. Randall Smith), Auburn Printers & Integrated Marketing has shared him with the community. His name, Prince (Prints) Perfect, came from a "Name That Rabbit" contest the company ran, receiving over 300 entries. Cheryl Maki, of Maki Heating & Air, came up with the winning moniker. And, says Merrill Kagan-Weston, owner, "Uptown Signs did a terrific job of reproducing his expertly rendered image and supersizing him on our large delivery truck".

Auburn Printers & Integrated Marketing' increasing volume of direct mail business, including high- quality printing and cost-effective mailing services all under one roof, led to the acquisition of the larger truck. We can now "maximize efficiencies in servicing the Sacramento Sectional Mail Facility for all our customer's mailing needs", says Brad Weston, owner.

In living up to Prince Perfect's name, "reflecting his confident, trustworthy nature, Auburn Printers & Integrated Marketing continues to reach for perfection in all that we do", adds Weston.

Since 1946, award-winning Auburn Printers & Integrated Marketing has been providing high-quality, commercial printing to the Foothills, Sacramento and beyond. For additional information contact the company, located at 13020 Earhart Avenue, Auburn at (530) 885-9674, email Email for more information or go to auburnprinters.com.