Sample Pricing

AUBURN PRINTERS

Direct Mail | Mailing Made Simple | Mailing Terminology | Sample Pricing

While the possible configurations of your mailing projects are endless, we have included a few sample prices that are intended to help you develop your marketing budget. Please contact us for a price quote on your specific project.

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Small Postcard
Jumbo Postcard
Brochure
Catalog

2 Color Newsletter
Full Color Newsletter
2 insert Letter Set with Variable Letter
3 insert Letter Set

Small Postcard

Small Postcards (4.25"x6") are inexpensive, versatile and effective. They are simple to produce and you can get them in the mail and see results quickly.

Not a vehicle for closing the sale, they provide instant impact to grab attention and drive people to action. For example, you can drive people to your website, to a retail store, or to request information.

Using the First Class Postcard rate is less expensive than the letter rate. First Class rate automatically forwards the piece or it will be returned to you. By adding “Address Service Requested” any bad addresses in your mailing list will be corrected and returned to you without charge.

	2500	5000	10000	25000
Printed 4 color on 2 sides 12pt coated cover	313.00	389.00	567.00	1195.00
Presort, setup for mailing & deliver to Post Office	35.00	35.00	35.00	35.00
Inkjet Address	80.00	175.00	325.00	750.00
First Class Postcard
Average Postage*	411.00	1027.00	2055.00	5137.00
Total Cost	839.00	1626.00	2982.00	7117.00
Price per piece (First Class)	.34	.33	.30	.28
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Jumbo Postcard

The Jumbo size card (6"x11") stands out in the mail and gets attention. The largest postcard to mail at the "Letter Rate." it provides plenty of room to advertise services, products and events, with space left over for a business reply mailer or coupon.

Unlimited possibilities.

This size can be sent First Class or Standard Mail.

	2500	5000	10000	25000
Printed 4 color on 2 sides 12pt coated cover	588.00	879.00	1246.00	2656.00
Presort, setup for mailing & deliver to Post Office	35.00	35.00	35.00	35.00
Inkjet address	80.00	175.00	325.00	750.00
Standard Mail
Average Postage*	470.00	1175.00	2350.00	5875.00
Total Cost	1173.00	2264.00	3956.00	9316.00
Price per piece	.47	.45	.40	.37
First Class Mail
Average Postage*	672.00	1680.00	3360.00	8400.00
Total Cost	1365.00	2769.00	4966.00	11841.00
Price per piece	.55	.55	.50	.47
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Brochure
Brochures enable you to promote your company, product or event in a compact and concise format. They’re a great way to make a first impression, drive home brand identity or introduce a new product or service. Printed full color both sides, a 8.5 x 11 sheet is folded in thirds. One panel is needed for mailing address, return address and indicia.

	1000	2500	5000	10000
Full color brochure Folded to 3.5 x 8.5 80# gloss paper	397.00	524.00	594.00	818.00
Presort, setup for mailing & deliver to Post Office	40.00	40.00	40.00	40.00
Inkjet address & Tabbing	55.00	100.00	213.00	405.00
Standard Mail
Average Postage*	235.00	470.00	1175.00	2350.00
Total Cost	727.00	1134.00	2022.00	3613.00
Price per piece	.73	.45	.40	.36
First Class Mail
Average Postage*	336.00	672.00	1680.00	3360.00
Total Cost	828.00	1336.00	2527.00	4623.00
Price per piece	.83	.53	.50	.46
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Catalog

Catalogs present your products or services in a professional way and provide a visual aid to assist in purchase decisions.

Send to an established mailing list or a purchased list of customized demographics to insure that your catalog gets to your targeted consumer.

	1000	2500	5000	10000
16 page Self Cover Printed full color 5.5 x 8.5 Saddle stitch	1485.00	1723.00	2159.00	2856.00
Presort, setup for mailing & deliver to Post Office	40.00	40.00	40.00	40.00
Inkjet address & Tabbing	55.00	100.00	213.00	405.00
Standard Mail
Average Postage*	235.00	470.00	1175.00	2350.00
Total Cost	1815.00	2333.00	3587.00	5651.00
Price per piece	1.82	.93	.72	.57
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Two Color Newsletter
An 11x17 sheet folded to 5 1/2x8 1/2. Typically used as an informational newsletter, this less expensive alternative to full color can be just as effective.

	1000	2000	5000	10000
Printed 2 color on 2 sides	480.00	558.00	737.00	990.00
Presort, setup for mailing & deliver to Post Office	40.00	40.00	40.00	40.00
Inkjet address & Tabbing	55.00	100.00	213.00	405.00
Standard Mail
Average Postage*	235.00	470.00	1175.00	2355.00
Total Cost	810.00	1168.00	2165.00	3790.00
Price per piece	.81	.58	.43	.38
First Class Mail
Average Postage*	336.00	672.00	1680.00	3360.00
Total Cost	911.00	1370.00	2670.00	4795.00
Price per piece	.91	.68	.53	.48
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Full Color Newsletter
Keep customers and contacts up-to-date in style and in color. Based on an 11x17 sheet folded to 5 1/2x8 1/2, each sheet produces 4 pages.

	2000	5000	10000	25000
Printed 4 color on 2 sides	768.00	990.00	1276.00	2188.00
Presort, setup for mailing & deliver to Post Office	40.00	40.00	40.00	40.00
Inkjet address & Tabbing	100.00	213.00	405.00	875.00
Standard Mail
Average Postage*	470.00	1175.00	2350.00	5875.00
Total Cost	1378.00	2418.00	4071.00	8978.00
Price per piece	.69	.48	.41	.36
First Class Mail
Average Postage*	672.00	1680.00	3360.00	8400.00
Total Cost	1580.00	2923.00	5081.00	11503.00
Price per piece	.79	.58	.51	.46
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2 Insert Letter Set w/Variable Letter
Using a window envelope in the letter set we can put the address and barcode on the letter, and make the letter specific to each customer or prospect. You can have a special offer for each customer perhaps using the bottom for an order form to return in the supplied #9 return envelope.

	1000	2000	5000	10000
2 color window Envelope 1 color #9 return envelope 2 color letterhead Folded 3.5 x 8.5 variable data letter	536.00	684.00	1036.00	1559.00
Presort, setup for mailing & deliver to Post Office	60.00	60.00	60.00	60.00
Insert & Seal	132.00	264.00	472.00	912.00
Standard Mail
Average Postage*	235.00	470.00	1175.00	2355.00
Total Cost	963.00	1478.00	2743.00	4886.00
Price per piece	.96	.74	.55	.49
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3 Insert Letter Set

The Letter Set is one of the most effective direct mail vehicles that historically gets the highest response rates. It can deliver your message in several ways. The letter details your offer, a full color glossy brochure shows off your product and a return reply enables your customer to request additional information or place an order. The mailing envelope can carry a message to insure it gets opened.

	1000	2000	5000	10000
2 color Envelope 1 color #9 return envelope 2 color premium 24# letterhead folded 3.5 x 8.5 Full color 8.5 x 11 brochure Folded to 3.5 x 8.5	1106.00	1330.00	1976.00	3038.00
Presort, setup for mailing & deliver to Post Office	40.00	40.00	40.00	40.00
Inkjet address, Insert & Seal	130.00	260.00	430.00	860.00
Standard Mail
Average Postage*	235.00	470.00	1175.00	2355.00
Total Cost	1511.00	2100.00	3621.00	6293.00
Price per piece	1.51	1.05	.72	.63
First Class Mail
Average Postage*	460.00	920.00	2300.00	4600.00
Total Cost	1736.00	2550.00	4746.00	8538.00
Price per piece	1.74	1.28	.95	.85
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*Average Postage is based on median range prices supplied by the Post Office. Exact postage requires processing of database. See Mailing Made Simple "Postage Rates" for more information


	Auburn Printers • 13020 Earhart Avenue • Auburn, California 95602 • Toll Free: 888.282 8764 • Local: 530.885.9674